Pepsi SWOT

An internal analysis of Pepsi reveals some core strengths and weaknesses. Their strengths include a broad product line and great reputation, number one maker of snacks, and they sell three products through the same distribution channel. Pepsi, Gatorade, and Tropicana share production capabilities which aids in the reduction of costs, improves efficiency, and smoothes out the impact of seasonal fluctuations in demand for a particular product. On the other hand, Pepsi has some weaknesses that include Pepsi products that do not bear the company name, a lack of brand awareness with some of their products, and a majority of their sales comes from the U. S. market and about 1/3 of their sales is from Frito-Lay. In Pepsi’s external environment they encounter a few opportunities as well as some threats. Opportunities that they can take advantage of include the increasing trend towards healthier food, noncarbonated drinks which are the fastest growing part of the industry, and international markets that they have not yet tapped into. However, Pepsi faces threats from several competitors such as Coca Cola and Kraft Foods due to Pepsi’s broad product line. In addition, since sales from Frito-Lay makes up a large portion of their profits, a downturn in the market will pose another threat to them. Pepsi uses a diversification strategy that is keyed towards product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. Most of PepsiCo brands have achieved number one or number two positions in their respective food or beverage categories through these strategies. Furthermore, their management has a proven ability to capture strategic fits between the operations of new acquisitions and its other businesses. They have also formulated three divisions that are comprised of PepsiCo Americas Foods division, PepsiCo Americas Beverages division, and PepsiCo International in order to increase efficiency in each area. In 2008, a new element in their corporate strategy was product reformulations to make snack foods and beverages healthier. This was a step in the right direction. It is very important for Pepsi to respond to the current trend of healthier food and drink options.Coke and Pepsi They should introduce a wide variety of noncarbonated beverages, such as water and orange juice, to the U. S. and abroad to increase their market share and maintain profit growth. They can utilize their Power of One strategy in international markets, where their Frito-Lay brand is doing very well, to encourage the purchase of their beverages. When Pepsi acquired Quaker Oats it was a smart move to be able to offer consumers less fattening snack foods. They should provide such alternatives through their Frito-Lay brand as well. If Pepsi implements these recommendations it will help ensure their top spots in the food and beverage industries.

Gender, Culture and the Media Essay

Media, in the context required, is a term used to define an interactive transmission that is visualized and then especially designed to reach a large audience, for e. g. a whole nation. These audiences, however, are very different from one another, depending on their culture and gender identities. The variance in culture and sexual identities, have an obvious impact on media which is why there is a dire need for exploring the relationship between the two. The most important tool in exploring and understanding the relationship between media and culture is communication. This is because communication plays a very effective role in the manner through which interaction is carried out with the masses (Gaunlett, 2002). For this purpose, extreme emphasis is given to the cultural differences that may occur. Such is the case of international campaigns or chains of restaurants; whenever they want to promote any product, they have to consider the differences, and keeping these differences in mind, they alter their product accordingly for e. g. , McDonalds in India, do not usually serve their people beef burgers as cow is sacred to them. Likewise, Indian people can relate more to it than others who are just viewing this product on an Indian channel. On this note, I would like to add that it is also a TV channel’s responsibility to be aware of the ethics with regard to culture. Although, media is known to show us situation and relationships from other people’s point-of-view, the impact is originated from a certain culture or social class, for that matter. However, it has been changing from time to time with the global development. So, we can say that the relationship between media and gender today, is different from how it was years ago. The reason is because people’s thought have changed in the passing years, the role models have changed and the attitudes of people have changed, which without doubt influences media. It is for these contemporary audiences that the media has to alter whatever it promotes, in the manner that is much acceptable to them. The rest is mere perception on the audience’s part. Talking about the perception of various people and how they interact with things like talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series etc. , it is very likely to notice that the people interact with the media on the basis of their culture and gender identities (Dines, 2008). An example is that of Lorillard’s Newport cigarettes, introduced in 1957, which after its struggle period in the early stages of introduction, became very popular with the African American crowd. Another comment on the same example is that Newport cigarettes contain menthol, which is supposed to be associated with women mostly. Relating this with media, the advertisements for this brand also focused on African American people in the beginning, as they had identified them as their target market. With the change in society and changing views of people, Newport gained its market recognition and broadened their target market and today it owns a most coveted place in the tobacco industry. In the society that we live in today, people dedicate a lot of time to television, magazines, surfing the net, and other publications. As a result, it is very inevitable to say that they come across culture and advertising almost everyday. Among these people, a large segment belongs to the younger generation, who are particularly sensitive and relatively effected much easily by the same. Childhood culture is an inter-textual universe which connects TV programs to movies, videogames, toys, T-shirts, shoes, games, crayons, coloring books, bed linens and towels, pencil cases, lunch boxes etc. This is where the impact part comes into play, which media has on children and that which the children have on the media (Geertz, 1977). One of the greatest impacts of the above stated example on media is that when a television program (for kids) is produced, a lot of things have to be taken into consideration. Not too much violence, abusive language or false imagery should be used. As far as sexual identity is concerned, men and women have different views, likes and dislikes, regarding different things. Women are more likely to read magazines like Gourmet, Culinary Trends, Bon Appetite, Food and Wine etc. Lately, men have also developed a similar trend in reading magazines but there choices are those like Extreme Sports, Chicago Sports, and Sports Illustration etc. Another aspect is that of men leading the global scene. When it comes to voiceovers, men dominate, regardless of the product. Men continue to work in their late ages on screen whereas women tend to disappear in their late thirties. Facial lines and grey hair are considered to be signs of maturity in males, while the same would pronounce females ‘old’ and not fit for TV (Buikema, 2009). On the other hand, it is also reported to have said that with the developing sense of equality with regard to sexes, the Times magazine cover wondered if feminism was dead in June 1998. To sum up, the media shows us situations and relationships from other people’s point-of-view and we begin to think that we can now see ‘how the world works’, in lives other than our own. Soap-operas showing how neighbors, friends and lovers interact with each other are not behaviors that the media has created by itself. It is the likes of people that have affected media to follow the same. That too, varies from culture to culture. Some counties believe in open cultures while others observe closed culture where too much intimacy and involvement is not look upon as appropriate. People claim that the reference points for them are film and TV but actually it’s the way round- people, their cultures and genders influence upon the way they interact with the media. References: Buikema, R. , Tuin I. , (2008), â€Å"Doing Gender in Media, Art and Culture†. Routledge Dines G. , McMahon J. , (2008), â€Å"Gender, Race, and Class in Media: A Text-reader†. Sage Publications Gauntlett D. , (2002), â€Å"Media, Gender, and Identity: An Introduction†. Routledge Geertz, C. (1977). The Interpretation of Cultures. Basic Books

Grant Proposal Research Example | Topics and Well Written Essays - 2000 words

Grant - Research Proposal Example stand that democracy is one of the main factors that have made countries such as United States, Britain, France, Japan, etc to be highly industrialized. This is because democracy is able to promote accountability in the governance system of a state. This in turn will minimize corruption, as well as encourage the administrators of a state to work hard, for the purposes of satisfying the various needs of the population. Furthermore, a democratic country has political stability, and the justice system serves every member of the society equally. This research is also interested in this concept of democratization, mainly because of the effects that face countries which are not democratic. For instance, in the year 2007, Kenya was able to experience deadly post election violence because of the undemocratic nature of its leaders (Iraki, 212). The elections were conducted, and because of serious breaches of election laws, President Kibaki won, amid opposition from his competitors. Kenya is not the only country to experience violence because of undemocratic behavior. Other countries include Sierra Leone, Liberia, Ivory Coast, Zimbabwe, etc (Kilonzo, 247). Democracy is therefore an important element that countries have to practice in cas e they need to promote political stability, as well as economic development. This paper seeks to analyze democracy and democratic consolidation in Zimbabwe and Kenya. Zimbabwe is a country found in Southern Africa, and it is under the leadership of President Robert Mugabe, who took power in 1987 (Derman and Randi, 37). There are two main political parties in Zimbabwe, ZANU PF, led by President Mugabe and Movement for Democratic Change (MDC) that is led by Morgan Tsvangirai. Robert Mugabe has always been accused of undemocratic practices; initiating policies that would make him cling to power (Derman and Randi, 37). For example, in the 2008 elections of Zimbabwe, there were a variety of irregularities, and this led to the declaration of

Discuss the differences between Hamilton's and Jefferson's views on Essay

Discuss the differences between Hamilton's and Jefferson's views on politics, society and economics. Were there any areas of agreement between the two Which view(s) do you find most compelling Explain - Essay Example The purpose of this paper is to underscore the differences between Hamilton and Jefferson’s views on politics, society and economics. Both luminaries contributed immensely towards these subjects. Finseth lays bare the political wrangles that existed between Hamilton and Alexander. The Constitutional Convention of June 18, 1787 expressed Hamilton’s radicalism. Hamilton differed vehemently with the Republicans who did not agree with his ideas of establishing social and political strata. His view is that the noble and rich fellows of society belong to a class of the intelligent. They have both foresight and far-sight and are therefore more qualified to execute the measures put in place to rule the public. The others, Hamilton purports, are petty self-seekers who cannot be entrusted with the running of the state affairs. He proposed to have a president for life, one who could not be subject to the erratic and indecisive electorate. This political philosophy was very distinctive. Hamiltons other success sprung from his plan that the central government clear all the debts that states had sustained during the war. He argued that this war was for the whole union and it was incumbent upon the union to take up responsibility to settle it for its good. This assumption invited a series of criticism threatening to overcome the entire plan. The whole idea was deemed to fail and lead to the disintegration of the union, thanks to an informal dinner arranged by Jefferson. In an alleged and economic conspiracy, Hamilton’s assumption was passed with an agreement to have the Federalists consent to set the national capital on the Potomac. The bill was passed and Hamilton’s plans carried the day. He went in full favor of the plan for he believed that it was the best thing that ever happened to the United States, the best hope for an efficient union. He was not alone in believing that the potential consequences of rejecting the Constitution would breed less

The Federal Bureau of Investigation (FBI) Essay

The Federal Bureau of Investigation (FBI) - Essay Example The paper tells that despite the presence of the Federal Bureau of Investigation (FBI), US have been faced by many crimes that have not been researched on to get helpful information. Many of these crimes have been cases of terrorism. Terrorism has really threatened the security in United States. All the presidents in the country have been addressing this issue. This is evident from the efforts of Barrack Obama to capture Osama bin Laden, one of the most notorious terrorists who hit US. There are some causes of failures of the projects like inefficiency technology; lack of trained personnel; lack of funds; and lack of corporation from other organs. There are reports that are given on this agency an annual basis giving some recommendations that have to be implemented but this has not been enough since there is much information that the urgency not yet has about terrorism. There are some recommendations that may act as long-term solutions to this basing them on the ways of improving eff iciency of a project as it is in project management. The FBI as an agency of investigation on major crimes in the United States has been successful in different ways. It is the expectation of everyone that US, the most powerful country in the world, has all possible ways of ensuring security of its people. This has not been the case since security in its states has been threatened occasionally through some major crimes. They have increased their technology for instance introduction of DNA tests, fingerprint tracking, among other technologies that are used in crime investigation. (Jenkins, 2005, p.13). Despite the many achievements the FBI has, it has not been able to end and get enough information on some major crimes like terrorism. Terrorism has been a challenge to the agency and this is observable from the chronology of terrorist attacks from 1995. However, they have been successful on some terrorist activities; there are some that they still lack information on. This does not me an that the agency is a failure. There is a need to find out the causes of such challenges and give recommendations. The recommendations should be different from the ones that are given at the end of each year in such a way that they give long-term solutions. The agency has been regularly financed thus it becomes a surprise what the problem could really be. Analysis of FBI Database Project FBI as an agency of investigation has not been able to get information on some major issues like terrorism. It has been faced by some challenges that are expected in any project. Terrorism is one area in which the agency has failed. They lack much information on the issue and this has seen the rise of terrorist attacks over the years. However, they have not sat back to watch this happen, most of the measures that they have put to fight this have not bore any fruits. Forensic sciences are one of the fields they have advanced in to carry out investigation. They have been able to use some forensic te chnologies like fingerprints to track nagging criminals. This has however been successful with minor crimes within the states like robbery and murder but it has not helped much to get adequate on some major crimes like terrorism. This is what has led to negative judgments of their performance from different parties. They cannot despair since it is connected directly with the people’s lives on this project. There are some reasons that have been highlighted in different publications, in speeches, in

Week-5 (weeks 1 to 5 journals) Essay Example | Topics and Well Written Essays - 1250 words

Week-5 (weeks 1 to 5 journals) - Essay Example It is during this first week that I managed to get the assistance of my work mates into explaining minor details concerning my work. For instance, filing papers on criminal activities and judgments was a challenge to me. They explained to me the methods the organization uses in filing papers. My supervisor provided guidance into understanding the methodologies the organization uses in maintaining its papers. During this week, there were numerous challenges in interacting with my coworkers. Poor communication and miss-understanding of our job roles played a big role in these conflicts (Seta, 53). For instance, the secretary of my supervisor kept on giving me in accurate information concerning the instructions of the boss. On one occasion, the secretary asked me to present a file containing accident trials, instead of criminal cases. This issue lead to an argument between me, and the secretary. The situation was resolved when the boss came in, and outlined to us our responsibilities and how we ought to behave. During this week, I learnt perseverance while conducting my duties, as it is the only way of helping me associate well with others. This is because each of us possesses conflicting objectives in relation to our duties. Week two was the most challenging week during the period of my internship. The person supervising my work played a minor role in monitoring how productive my work was. This made me to take extra caution while conducting my duties, for purposes of efficiency while filing, checking and replying mails of the organization, and stamping judicial courts paper works (Seta, 12). It is at this week that a close relationship myself and coworkers developed. This helped in improving the manner in which we executed our duties, making us productive and efficient. My colleagues helped me a lot in filing court cases, since the papers were numerous. I could not meet the deadline of filing these papers, if I worked alone. During this week, the

Entrepreneur Interview and Personal Analysis Essay

Entrepreneur Interview and Personal Analysis - Essay Example He asserted that his job as a waiter was well paid, yet he took the bold step of fulfilling his desire to venture in to the business. Ardichvili et al. (2003) observes that if there were no self confident entrepreneurs to venture in to new businesses, then there would be no business at all. Pro-active and Self Motivated Being pro-active and self motivated was among the significant traits that contributed to the success of the entrepreneur in business. Being decisive than other people made it possible to make a choice regarding the suitability of the site for a business. Such entrepreneurs act quickly to take advantage of an emerging opportunity before anyone else (Burns, 2011). Laggards usually wait for others to establish businesses so that they can observe their success or failure to make a decision. The interviewee demonstrated determination to succeed in business despite the challenges it posed to personal life such as lack of time to think about marrying. Intrinsically motivated people usually derive satisfaction from what they do (Pink 2009). Intrinsic motivation was the significant driver to accomplish entrepreneurial goals making the entrepreneur happy and contented regardless of these challenges. He was determined to work more hours than he did at that particular time. Learning through Actions Learning in this investment has been as a result of actions whereby the outcome of the activities engaged in is the source of essential information for greater investments. For example, the interviewee asserts that he was not sure what to expect in the business. Nevertheless, the idea of operating in a unique manner was expected to augment efforts of attracting customers especially due to the fact that there were no similar shops offering a variety of services as the interviewee’s shop. According to Littunen (2000) creativity is significant in marketing since it helps in generating the right market mix to serve the desires of a wide range of customer deman ds. This business not only offers food and drinks but also a variety of other goods and services such as entertainment through music and live coverage of significant sporting events that attract customers. Visionary and Flair According to Burns (2011), â€Å"In order to succeed, entrepreneurs need to have a clear vision of what they want to achieve† (p 41). The interviewee demonstrated that he was visionary and flair through his efforts of promoting a shared objective among his employees and rallying them to support him in his efforts. They contributed ideas that influenced strategic decisions that enhanced the success of business. The employees were motivated to be part of the business and portrayed dedication to their work. His charismatic leadership was significant in encouraging people to work as a team. Charismatic leadership is significant in attracting followers. The leader has a characteristic allure and elegance, which are admired by subordinates. The Charismatic lea der possesses self-belief and gathers followers through dint of personality and charm, rather than any form of extrinsic motivation or use of authority (Sosik, 2000). As Greenleaf & Spears (2002) observe, charismatic leaders are encouraging to their subordinates and try to pay attention to all their needs as well as making each person to feel important through appreciation of his/her contribution. Timing in the establishment of the business is a significant factor that led to its success. It was

Is Death Penalty Justifiable Essay Example | Topics and Well Written Essays - 750 words

Is Death Penalty Justifiable - Essay Example This matter entails unresolved issues on its justification as a rightful punishment for convicted criminals. Death penalty advocates stress mainly that this system will deter crime and moreover give justice or retribution to the crime victims and their families. On the other hand, death penalty abolitionists believe that death penalty does not deter crime but rather promote it. Moreover, it violates the human rights of the convicted criminals, some are may be wrongfully convicted and there is an apparent issue of unequal treatment or discrimination of would-be convicted criminals because of being poor or a member of a minority group. One of the main purposes of having death penalty in the judicial systems was to advocate fear of committing a crime and stopping criminals in doing so now that they are immobilized or put out of action. But does death penalty on convicted criminals honestly discourage other from doing crime I personally don't believe so. An acted violence punished by another form of violence results to a cycle of violence. Fear from punishment of a crime won't stop criminals from committing crimes. These proceedings will not only promote its existence as a system but also its normality. Normality leads to acceptance and is a ticket to apathy as supposed to fear. Advocates s Advocates say that death penalty brings justice or retribution to the victims and their families. I sadly do not agree with this. I do not believe in the basic essence of the word justice in this case. Should there be such a word Death penalty ends the life of someone who took or damaged the victim's life. But does that bring back the supposed life of the victim and their families No, it does not. This does not mean justice, its retribution and more like vengeance. "An eye for an eye and a tooth for a tooth", isn't it about time to stop this kind of thinking It is barbaric and inhuman. Given that some of these convicted criminals were the author of such horrendous crimes, ending there lives I believe will not bring justice to the bereaved. A life imprisonment without parole is a more likely option with the possibility of reformation on the life of the convicted criminal. Issues on unfair application of death penalty appeals on an accused that belongs to a minority race also are abundant and apparent especially on the United States of America. Procedures on death penalty appeals in the case of the accused or the victim is influenced by his/her race or financial capabilities; that is, inadequate defence of the accused or inadequate support for the conviction of an accused in support to the victim. This also strengthens the notions of death penalty abolitionists that possible death penalty candidates may be convicted wrongly. In a more practical note, anti death penalty groups say that a session of capital execution or death penalty is expensive and costs more than to imprison the convicted criminals for as long as they live. On this note, death penalty advocates answer that death penalty costs can be minimized by limiting the appeals for death penalty. If you come to think of it, this notion will only result to more injustices. Let's just say, what I have just said was a bit indifferent to the pain of the victims and their families who are left to endure more pain. I do not disregard the fact that every victim has a story

Psycoanalitical Criticism Essay Example for Free

Psycoanalitical Criticism Essay This type of criticism analyses the personalities of various characters in the story. It follows many of the ideas first developed by psychologist Sigmund Freud in the nineteenth century. Psychoanalytic criticism interprets the text in terms of the characters’ thoughts and interpretations on various issues in the novel. When a reader utilizes this type of criticism, they seek to go past the literal events in the story and analyse why certain incidents occurred throughout the novel. According to Sigmund Freud, the three main personalities that a person has are: the id, superego and ego. Id—an individual’s id is their desire for necessities. This is an irrational part of our mind that always tries to fulfill our wants instinctively. Superego—this refers to an individual’s conscience. This part of an individual is responsible for the moral principles that one exhibits. This personality is the exact opposite of id; it attempts to make decisions rationally and carefully. Ego—this is the most important personality that a person has. It is responsible for finding a balance between an individual’s superego and their id. This is a logical part of the mind that is driven by the reality principle. If a person’s ego is in check, they can make beneficial decisions in their lives. Freud believes that that all humans have these three personalities within them. However, all of us portray each of them in vaying quantities. For example, a person may exhibit their id more than their superego. The decisions of this person will be highly irrational and based mainly on their desires. Another concept that How does the relationship between Okonkwo and Unoka demonstrate the characteristics of the Oedipus complex? How has the relationship between Oedipus and his father affected the relationship between Oedipus and his son, Nwoye? How does an imbalance of Okonkwo’s id and superego contribute to how he deals with the â€Å"white men† in the story? Anonymous. (2004). An Introduction to Psychoanalytic Criticism. ReadWriteThink. NCTE/IRA, 6 May 2012. This article argues that there are three different parts that form an individual’s personality: the id, the ego and the superego. The author agrees with Freud’s views on human personalities and describes how they can impact the overall plot of a literary work. The article explains that a person’s id shows their impulse to get basic necessities. In contrast, the superego is our conscience and controls the moral aspects of our daily lives. The author indicates that the most important part of our qualities is our ego because it determines the balance that we have between our superego and our id. The author acknowledges that all humans contain varying degrees of each of the three personalities; and this is what leads us to act the way we do.

Hindu Influences in America Essay Example for Free

Hindu Influences in America Essay Discuss some Hindu influences in America. Hinduism has had an influence in America since being introduced by Swami Vivekananda in 1893, at the Worlds Parliament of Religions. Religion is a complex component of our lives and it encompasses much more than our own particular traditions or personal experiences. Hinduism has had a reflection on interests around vegetarian concentration, yoga meditation, reincarnation and alternative medical treatments that have become popular in the United States. Hinduism has also introduced words, such as yoga, mantra, and chakra, to name a few, that have been incorporated into the American language as quasi-religious practices. As Hinduism grows in populations so does the interests in what the religion has to offer. Yoga is used as a relaxation exercise to unite oneself with God or ones true self. Yoga practices have become so popular and widespread that newer populations may mistake them as being entirely American tradition. Mantra is a means of chanting or meditating and consists of a set of sacred words or syllables used to unite one with the deity they represent. These are some of the benefits Americans feel provide them with a newfound faith. Hindus of Indian descent in America have created a balance between their religion and Indian cultural religion with the pressures to Westernize. Temples have been built in American in the styles of northern or southern India and dedicated by Hindu priests from India. These temples create a place to worship. There is always the threat that modern American traditions, such as eating meat, racial intermarriage, and considerable mobility in society may interfere. The temples welcome the serious seeker of non-Indian descent which speaks well for Hindu hospitality. The population of Hindus is continually growing in America. It is believed that Hinduism isnt just a faith but is related to the union of reason and intuition. As most Americans we find new things intriguing by feeling they may bring us closer to oneself or to God. In my opinion it is likely that this belief will continue to entice Americans in the years to come.

Creative And Critical Thinking Among Students

Creative And Critical Thinking Among Students 7,987 straight As in SPM screamed the headlines of major newspapers when the Sijil Pelajaran Malaysia results were announced on the 10th of March 2010. The fixation with academic achievements among Malaysians knew no bounds. Every year, excitement and joy, anxiety and disappointment, pervade among students, parents and teachers when the Ministry of Education and Malaysian Examination Board releases the results of public examinations, be it UPSR, PMR, SPM and STPM. The obsession with academic achievement is overshadowing all other aspects of a holistic education system in Malaysia. The Malaysian Education Philosophy clearly states that the role of the school curriculum is to ensure the holistic development of the individual mentally, physically, spiritually and emotionally by imparting general knowledge and skills; cultivating, instilling and fostering healthy attitudes and accepted moral values. The curriculum aims to bring forth the Malaysian citizen who is a balanced and well-rounded individual, trained, skilful, and cherishes the national aspiration for unity. Why all the hype with students academic achievements? According to Professor Dr. Ray Wilks, Head of the School of Psychology, International Medical University, there is no evidence to show a positive correlation between academic achievement in examination and learning. Learning should not be about passing examinations. We should instead create more curiosity in childrens learning to nurture creativity and innovativeness, says Professor Dr. Ray Wilks. Indeed, the education systems in Malaysia aims to mould individuals to become better Malaysians with the right attitudes, and to equip them with the knowledge and skills necessary in the twenty-first century to make Malaysia a developed nation by the year 2020. To meet the challenges of the twenty first-century and Vision 2020, teaching and learning practices and school management are constantly reviewed to develop individuals who are technologically literate and can contribute to a creative and innovative workforce. This transformation will entail changing the school culture, from one that is predominantly memory-based to one that stimulates thinking, creativity, and innovativeness. Yet the importance placed on academic achievement has seriously impacted on the ability and efficiency of the Malaysian education system in developing holistic individuals that are able to handle the challenges of life after formal schooling. In fact many a times, newspapers highlighted employers complaints that school leavers and even universitys graduates have problems conversing and communicating effectively, let alone to think critically and creatively. In addition the lack of critical and creative thinking abilities among Malaysians school leavers and university graduates has been pinpointed by the Minister of Human Resource, Datuk Dr. S Subramaniam, as one of the main problems contributing to their low marketability in the job market. The lack of thinking skills among the present and future workforce of the nation will hamper the nations efforts toward achieving a developed nation status by 2020. What are critical and creative thinking? Critical thinking is a type of thinking that converges on a single thought or entity. One must organize, analyze or evaluate information, which might also be broken into parts and taught explicitly. A cognitive process complimentary to, but different than critical thinking, is creative thinking. This thinking diverges from a single thought or entity. One must generate, synthesize, find alternatives, adapt, substitute, or elaborate. Critical and creative thinking are the building blocks that will make certain our students will have the required thinking skills to succeed in life and at work and ensure the attainment of Vision 2020. Detractors of efforts to emphasize critical and creative thinking in the curriculum have point to the possibility of poorer academic achievements as a consequence. However, research has shown that when students develop their thinking skills by looking beyond the obvious, making creative connections, developing strategies, making decisions, planning ahead and reflecting, they also improved their academic performance. Thus, emphasizing critical and creative thinking will augment academic achievement. How to encourage critical and creative thinking? One way is to reduce the emphasis on the use summative assessments such as UPSR, PMR and SPM. Summative assessments are used for categorizing students and stress the use of written examinations. The UPSR and PMR summative assessment have deviated from its original purpose of diagnosing learning problems with the intention of preparing remedial actions to improve students learning. They are now used to stream children into classes. In psychological terms, it is bad to label children. It is positive reinforcement for smart children, as defined by our assessment system, but not for the children who do not do well. The tools used in our public examinations are picking up all the rote learners. Professor Dr Ray Wilks says, From a psychological point of view, to label a child of 12 is a kind of life sentence. He further states that experiments have shown that if we tell teachers that a child is of certain achievement level, they will teach t o that point. The teachers will not raise their teaching to the next level for that child. Instead we should encourage more formative assessment in the learning environments. Formative assessment also called continuous assessment is a more reliable way to look at the learning process. School-based continuous assessment looks at broader education skills, such as communication, critical and creative thinking, and teamwork, rather than just textbook skills. These skills are assessed by teachers through activities like debates, dramas, analysing issues and project work. Formative assessments also provide diagnostic information to enable teachers to assist students with learning difficulties. Furthermore, when there are less public examinations, children can have more time to explore other interests such as music and arts that would help instil creativity in them. Ive always wanted my children to learn to play the piano, but they are always tired after schools and tuition, says one parent. With less examination, teachers will also have more time to organize field trips and excursions, which will allow students to be in contact with nature and discover new learning opportunities for critical and creative thinking that may not be present in the classroom. Given appropriate opportunities, children can engage in sophisticated cognitive processes. Research suggests that either too much or too little structure can prevent development of critical and creative thinking and in the process children are not equipped with active and strategic approaches to learning tasks. Thus, appropriate instructional approaches could results in students enhancing their critical and creative thinking skills. Three approaches are commonly used in the teaching of thinking skills: stand-alone approach, immersion approach and embedded approach. Stand-alone approach consists of teaching thinking skills separate from subject matter content. In this case a general set of thinking skills are identified and taught as a separate course or subject. Students are taught how to transfer the skills to various subjects and situations. However, thinking skills taught in isolation tend to results in students having problems transferring thinking skills to academic or real world problems. The immersion approach does not involve teaching thinking skills. Rather it allows good thinking to develop naturally as a result of students being fully engaged or immersed in content-related activities which calls for higher levels of thinking. Students are provided with repeated practices in complex cognitive activities with the assumption that they will eventually develop the necessary cognitive skills to successfully engage in high-level thinking. However, research has shown that simply immersing students in thinking activities is not an effective instructional approach. The embedded approach involves teaching thinking skills within a subject-matter context. Thinking skills are taught in science, social studies, language, arts, and some other subjects. Students than apply these skills directly to the particular subject being studied. This allows students to use the skills in a meaningful context and helps them learn the subject matter more deeply. An embedded approach is an effective way to teach thinking skills. Rather than an additional subject, thinking skills are used to enhance whatever curriculum currently being taught. Training teachers in specific instructional approaches means that schools must invest in teachers professional development. Instructional approaches that help teachers integrate a learning to think component into their curriculum empower students to take responsibility for improving their thinking and learning. Although cognitive development is only one part of a childs overall development, it is essential that teachers respond to the community demand for and the childs right to cognitive competence. Teacher training providers need to become aware of the benefits of certain instructional approaches on pupil performance and incorporate training in such approaches in their courses. Thus, in conclusion, Malaysia needs to ensure that its future generation does not only perform well academically but should possess the ability to think critically and creatively. All Malaysians should support the integration of critical and creative thinking in its educational curriculum. It should not only merely be stated in printed documents. Affirmative actions should be put in place to ensure that the teaching and learning of critical and creative thinking is actualized in the classroom context. Lest, Vision 2020 remains a dream and Malaysia will stutter in its ability to achieve the New Economic Model towards achieving 1Malaysia, People First, Performance Now. (1497 words)

Violence in Dracula :: essays research papers

Throughout many types of literature, violence exists to enhance the reader’s interest in order to add a sense of excitement or conflict to a novel. This statement withholds much truthfulness due to the fact that without violence in a piece of literature such as Dracula by Bram Stoker, the plot would not have the same impact if it were lacking violence. So to holds true to that of the movie. The movie bares different characteristics then that of the book. First off, the whole ordeal with the wolf escaping and jumping into Lucy’s, room and Lucy’s mom having a heart attacked is never even mention in the movie. Second, The night when the four men go to Lucy’s grave and find it empty is stated both in the book and in the movie however what unfolds after this is different. Finally, the end of the book differs severely from what Francis Ford Copolas rendition and that of the Bram Stoker see it to be. The differences are as follows†¦ A newspaper clipping from September 18 reports that a large wolf escaped from its cage for a night and returned the next morning, On the night of the 17th, Lucy records how she awakes, frightened by a flapping at the window and a howling outside. Her mother comes in, frightened by the noise, and joins her in bed. Suddenly, the window is broken, and a huge wolf leaps in. Terrified, Lucy's mother tears the garlic wreath from her daughter's neck and then suffers a heart attack and dies. Lucy loses consciousness, and when she regains it, the wolf is gone. The four household maids come in and are terrified by the sight of the body; they go to have a glass of wine, but the liquid is drugged and they pass out. Lucy is left alone, and she hides her diary, writing at the end that the "air seems full of specks, floating and circling . . . and the lights burn blue and dim. (Stoker 117)" This part in the book keeps the reader on the edge of his seat to read as to what will occur next. Is baffling to me as to why Copola decided not to include it in the movie. I think that this primarily had to do with the fact that in the movie Dracula was percieved to be a loving person of sorts and not a monster as thought of in the book. Violence in Dracula :: essays research papers Throughout many types of literature, violence exists to enhance the reader’s interest in order to add a sense of excitement or conflict to a novel. This statement withholds much truthfulness due to the fact that without violence in a piece of literature such as Dracula by Bram Stoker, the plot would not have the same impact if it were lacking violence. So to holds true to that of the movie. The movie bares different characteristics then that of the book. First off, the whole ordeal with the wolf escaping and jumping into Lucy’s, room and Lucy’s mom having a heart attacked is never even mention in the movie. Second, The night when the four men go to Lucy’s grave and find it empty is stated both in the book and in the movie however what unfolds after this is different. Finally, the end of the book differs severely from what Francis Ford Copolas rendition and that of the Bram Stoker see it to be. The differences are as follows†¦ A newspaper clipping from September 18 reports that a large wolf escaped from its cage for a night and returned the next morning, On the night of the 17th, Lucy records how she awakes, frightened by a flapping at the window and a howling outside. Her mother comes in, frightened by the noise, and joins her in bed. Suddenly, the window is broken, and a huge wolf leaps in. Terrified, Lucy's mother tears the garlic wreath from her daughter's neck and then suffers a heart attack and dies. Lucy loses consciousness, and when she regains it, the wolf is gone. The four household maids come in and are terrified by the sight of the body; they go to have a glass of wine, but the liquid is drugged and they pass out. Lucy is left alone, and she hides her diary, writing at the end that the "air seems full of specks, floating and circling . . . and the lights burn blue and dim. (Stoker 117)" This part in the book keeps the reader on the edge of his seat to read as to what will occur next. Is baffling to me as to why Copola decided not to include it in the movie. I think that this primarily had to do with the fact that in the movie Dracula was percieved to be a loving person of sorts and not a monster as thought of in the book.

Elie Wiesel :: essays research papers

Near the end of Elie Wiesel’s time in the concentration camps, Wiesel began to question many things. He had questioned G-d, not because he believed in him so much, but because he almost had no belief left. He also questioned himself when thoughts of leaving his father came to mind. Had Wiesel left his father, life would surely have been easier for him to survive. But throughout all these immoral thoughts going through his head, he â€Å"had done well to forget† them. (87)   Ã‚  Ã‚  Ã‚  Ã‚  His time in the Holocaust left him questioning G-d many times. Wiesel went from a religious young man to a near atheist adult by the end of his torturous time at the camps. Wiesel felt that G-d was powerless and silent during the Holocaust. G-d wasn’t going to save anyone this time. The only people who were going to get out of this alive were the ones who were physically and mentally strong enough. Wiesel was lucky enough to be one of the very few who made it out to tell his story. However, he still watched as his mother and sister were taken away to the crematory and his father died in his bed.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Wiesel’s weakest point mentally was when he heard that Rabbi Eliahoo’s son abandoned him during the death march from Buna. He also heard that a nameless child beat his father to death for a small portion of bread. It was there an then that he gave minor consideration to getting rid of his father. It is the brutality of the entire Holocaust that led Rabbi Eliahoo’s son and the unnamed child to do such things to their fathers. A father/son bond is one of the strongest bonds known to man. But, for both children, their own survival came first. Eventually, Wiesel was forced to make the same kind of decision. He had taken some of his father’s food during the last couple of nights he was living because he knew that he would most likely die anyway. He gave up hope on his father just like the others.

How women are presented in “The Great Gatsby” Essay

F. Scott Fitzgerald said of The Great Gatsby that it ‘contains no important woman character’. How are women presented in The Great Gatsby, and how can this be compared with the presentation of women in Cormac McCarthy’s No Country for Old Men? Initially, it appears that the women characters are seen as inferior and are significant only in the relationship to male characters. A distorted view could be shown as both texts are written by male narrators. F.Kerr said that Fitzgerald felt â€Å"women are so weak, really- emotionally unstable- and their nerves, when strained, break†¦ this is a man’s world.† This insinuates that neither ‘The Great Gatsby’ or ‘No Country for old men’ contain an important female character. In The Great Gatsby, Daisy’s life is defined entirely by her relationship with men. The line â€Å"Dinner with the Tom Buchanans,† enforces the unimportance of women characters because it suggests that Daisy’s identity is only as Tom’s wife, not as an individual in her own right, which fits with the Patriarchal society of the time. Fitzgerald uses Daisy, Jordan and Myrtle as props to reveal the male character’s personalities â€Å"tell em all Daisy’s changed her mind† shows Daisy’s main role within the novel is to be the object of Gatsby’s desire. The character of Daisy also realises how little control she has over her life when she says â€Å"the best thing a girl can be in the world is a beautiful little fool.† This confirms Fitzgerald’s statement of no important females because it simply implies women believed their roles in society weren’t important and had accepted the reality of living in the shadows of men. The noun ‘fool’ is a person who lacks judgement which reflects Daisy’s life as she is dictated by Tom and was easily persuaded to marry him. It indicates that Daisy is aware of her unimportance as a woman and corroborates Fitzgerald’s statement. Furthermore, the adjective ‘beautiful’ means looking pleasing at sight which was how Daisy first met her husband and triumphed in sustaining a rich, luxurious lifestyle. Similarly, In No Country for Old Men Carla Jean lives in the shadow of her controlling, assertive husband. Although Llewelyn doesn’t have money to control her, he possesses another kind of controlling factor to ensure that she feels insignificant. â€Å"What? Quit hollerin.† This  enforces Llewelyn’s dominant behaviour because his disrespectful response indicates he shows no regard towards her point of view. The verb â€Å"hollerin† is extremely commanding and domineering, implying Carla Jean had yelled at Llewelyn, which isn’t particularly reflective of her nature suggesting Llewelyn finds his wife irritating and sees her of no great importance. Fitzgerald enforces his statement of no female importance when he gives Jordan a name that isn’t gender specific as it could show he believes masculinity is a key aspect to obtaining importance. The descriptions of Jordan focus on her masculine characteristics, â€Å"she wore her evening dress, all her dresses, like sports clothes,† which suggests, through the use of a simile, she has to flaunt her boyish figure in order to remain independent and not become controlled by male characters. On the other hand, the novel was set in the aftermath of World War One, a time when women started to fulfil the job roles of males who found themselves fighting a war. This contradicts Fitzgerald’s statement â€Å"like a young cadet,† through use of a simile, Jordan could represent a modern changing woman of the 1920s. The noun ‘cadet’ means a young trainee in the police force or armed services which can stereotypically be seen as a masculine job. However, even though Jordan appears to be independent and obtains a certain level of importance, the men still seems to act apathetically towards her, thus confirming her irrelevance and insignificance. Similarly, in No Country for Old Men McCarthy displays Carla Jean being the victim of unimportance through Llewelyn and Chigurh constantly referring to her using the pronoun ‘she’ instead of her name. Although, when Chigurh is committing murder he doesn’t distinguish between the sexes he just kills equally, he still pays no respect to Carla Jean â€Å"it doesn’t make any difference where she is,† which enforces her unimportance because to Chigurh it is just another wasted bullet rather than the taking of someone’s life. Ryan P. Doom agrees with Fitzgerald’s: â€Å"the women in No Country for Old Men serve no purpose other than to offer support.† He believed they have little influence on the plot or the decisions made by the male characters. â€Å"You ain’t going have to come looking for me at all.† This supports Doom’s statement as it shows Llewelyn becoming more concerned about himself, rather than the urgency to save his wife. Therefore, the narcissistic Llewelyn helps portray woman as containing  no importance because he puts himself first, irrespective of what will happen to his wife. Myrtle is a character that represents the working class women of the 1920s and is someone who isn’t happy with what she has as she naively thinks Tom would leave Daisy and take her away from the Valley of Ashes. Therefore, she is a character who believes in the ideals of the ‘American Dream.’ Fitzgerald uses the oxymoron â€Å"soft, coarse voice,† to relate to her two contradictory lives as the â€Å"coarse† wife of Mr Wilson and the â€Å"soft† mistress of the upper-class Tom Buchanan. Additionally, although Myrtle believes she is Tom Buchanan’s mistress, she is essentially just involved in adultery and exposed to Patriarchal treatment because Tom has the power and control of the relationship and make the authoritative decisions as to when he wants to see her. When Myrtle begins to mock Daisy in front of Tom, â€Å"Daisy, Daisy, Daisy,† he becomes protective of his wife and let his anger overpower him by punching Myrtle. â€Å"Making short deft movement, Tom Buchanan broke her nose with his open hand.† This proves Myrtle’s unimportance because Tom is indifferent to her feelings and values her with little significance. Feminist critic Judith Fetterley would argue Myrtle is like the unattainable ‘American Dream’. Her objectification by Tom means she has no hope of actually achieving the Dream because the Valley of Ashes has left her with little opportunity to achieve more in life, thus confirming Fitzgerald’s statement of ‘no important women characters because he gives them a poor quality of life. On the other hand, Myrtle displays some power over her husband, â€Å"his wife’s man and not his own,† which helps contradict Fitzgerald’s statement as a higher authority and importance is being portrayed, however, her death overturns this and makes her insignificant. Similarly, in No Country for Old men, Carla Jean can be compared to Myrtle because they are both victims of lives they have no control over. Llewelyn explores female unimportance through a contemptuous tone â€Å"Well I got a good feeling, so that should even out,† suggesting he possesses no shame in the ignorance of his wife’s viewpoint and feels no disgrace in taking control. It is evident that both Myrtle and Carla Jean are powerless to control their deaths Myrtle’s erotic personality followed her right until death â€Å"her left  breast swinging loosely like a flap,† suggesting by the use of the simile ‘like a flap’ and because the focus was on her ‘left breast’, rather than any other body part, it was her sexuality that metaphorically killed her. The adjective ‘loosely’ helps confirm Fitzgerald’s statement as it could indicate how fragile and insignificant Myrtle is as a woman character. The physical mutilation or ‘rape’ as some critics argue shows her insignificance and weakness. It suggests Fitzgerald felt some disdain or misogynism towards women. Similarly, in No Country for Old Men Carla Jean watches powerlessly as Chigurh flips the coin that decides her fate â€Å"This is the best I can do. Call it.† The inability to influence the plot implies Carla Jean delivers no significant importance because she suffers with the fate that lies in the hands of a male character, which holds the direction her life is heading. Thus implying women are unimportance because they are powerless and given no authority. A feminist may argue that women characters in The Great Gatsby are victims to a distorted interpretation as it contains male narrators and male protagonists. Fitzgerald himself admitted it was â€Å"a man’s book† which perhaps gives a biased representation of women in ‘The Great Gatsby’ and supports the notion that it ‘contains no importance woman characters.’ Arguably, Nick is an unreliable narrator as the only events brought to attention are those he has witnessed, which could suggest he’s portraying a subjective view on the female characters. Also, his opinion of Jordan as â€Å"incurably dishonest† implies distain towards her and a disregard of her viewpoint. On the other hand, in No Country for Old Men Sheriff Bell perhaps gives a more faithful representation of female characters because he shows respect her wife Loretta Bell â€Å"she’s probably right. She generally is,† suggesting his admiration shows he gives women the acknowledgment they deserve. Arguably, when the book goes into third person, traditional ‘Western cowboy’ attitudes are exposed as women have very minor roles and barely any time to build up an important image. This could lead to a distorted view of women as they are not treated fairly and not given equal opportunity to gain the recognition and importance the male characters achieve. Overall, the impression is given that women serve less importance than men in both novels and are less influential towards the direction the plots take. Some parts within The Great Gatsby contradict Fitzgerald’s statement because it contains characters such as Jordan who help portray a modern, independent woman which allows her to obtain a certain amount of importance. However, in No Country for Old Men the plot is largely based around Llewelyn and Chigurh who are both very narcissistic which leaves little opportunity for characters such as Carla Jean to express any importance as she isn’t even valued by her husband. On the whole, it could be argued Fitzgerald’s statement is acceptable because both novels are very male dominant.

Communication Skills Visual Aids And Personal Grooming Education Essay

In todays modern universe, there are assorted types of societal jobs, such as offense, larceny and equal force per unit area. These societal jobs are largely harmful and convey approximately negative impacts. However, one of the societal jobs – equal force per unit area, may be viewed as a positive force per unit area that motivates pupils to make good in school. Peer force per unit area is defined as a individuals ‘ influence towards another individual ‘s determination by coercing them to make something that they would otherwise would n't make, or coercing them to make something if they did non hold the bravery to make so. However, peer force per unit area can be a strong influence during pupil life when equals are rather of import to a pupil individuality.Main organic structureIn my sentiment, I agree that equal force per unit area is effectual in actuating pupils to make good in school as such that it is good for them. The first ground is, by seting force per un it area on pupils it can assist them force their head set to a higher measure to derive entry into reputable higher instruction institutions/colleges. In today ‘s universe, paper makings are really of import in finding the hereafter of a individual. To hold an added-value, the institute that a pupil is analyzing in or alumnus from is really of import. Peer force per unit area will promote healthy competition between pupils to obtain differentiation classs to be qualified to use for scholarship when they are come ining colleges. Therefore, this leads to the 2nd positive consequence equal force per unit area has on a pupil which is, it serves as a good preparation land for pupil to pull off their resources and program sagely. Besides being academically successful, peer force per unit area besides encourages pupil to fall in school activities. These maintain the pupil from societal ailments while populating a healthy and active life style. Involving in school activities such as e vent, societal assemblage, athletics twenty-four hours and charity work will reflect a good fillip for future occupation application. Besides, physical co-curriculum helps the pupils to remain alert during categories, being able to concentrate and absorb whatever that is being taught. In fact, equal force per unit area is one of the chief incentives for a pupil to pattern doing smart determination and good behaviour in a pupil life. For illustration, see that a pupil who is being surrounded with friends who are endeavoring for good academic consequences. This manner the pupil is pressured to make good academically every bit good as being supported and encouraged by his like-minded equals. This will assist the pupil to do wise determination in his pick of friends in approaching hereafter. Peer force per unit area besides motivates teamwork in the life a pupil. Undertakings and presentations in schools are usually performed in groups. To demo a sense of duty every bit good as being accredited as the best group, a pupil is healthily motivated to make the best in making his/her portion in a group assignment in order to non allow down the group. Socially awkward pupil can larn societal norms from their other classmates to suit into the schooling environment. A positive equal group in school will forestall pupils from prosecuting in harmful or hazardous behaviours by actuating the pupils to be more confident and act as a positive wise man ; puting a good illustration for their other equals to follow. Besides that, a small peer force per unit area can be a tool to actuate pupils to accomplishing great highs. For case, when a weak pupil is fighting with his surveies, his schoolmates can assist by promoting him in every small betterment he makes. This will non merely do the weak pupil feel motivated to analyze, but besides to better his friendly relationship with his friends.Therefore, this equal force per unit area is healthily promoting all the other pupils to emulate the well-bred pupil to avoid from falling into societal ailments. However, parents has a really of import function to play besides because good equal force per unit area must besides depend on the parents on how they control and how they teach their kids with the right manner of making thing alternatively of the incorrect manner such as, call on the carpeting them without listening to their kids account, physically crushing up their kids and much more. With all this sort of negative controlling and learning their kids, this is the clip when negative equal force per unit area comes in and it will finally do the kids lives harder and harder. When this occurs, pupils might non be concentrating good in school, nerve-racking, emotional, and disrespectful. If those negative equal has been interrupts the pupil ‘s head, their attitude would alter and will seek to pick up some bad influences such as smoke, imbibing and besides arising against the authorization. This full negative attitude may take to hapless classs and offense. Student may besides pic k up those bad wonts if they were non treated decently by their parent. Erstwhile pupils have to be pressured to blend with the proper crowd. In this instance, that is where equal groups are besides of import and helpful.DecisionIn my decision, parents must besides give positive equal force per unit area to their kids when they were little. Most of the people think that equal force per unit area is a negative and harmful â€Å" every act has the negative and the positive parts † but when it comes to positive equal force per unit area it is really a good force per unit area. Positive equal force per unit area truly benefits and helps a batch for pupil to be motivated in school and keeps them on path with their friends and surveies. It is besides of import to give a small push of force per unit area to assist them to accomplish their end and success in life for their hereafter and recognizing their end in the hereafter and to cognize how to distinguish the right and the incorre ct.Question 2IntroductionSince the 1890ss, computing machine has become a really utile and popular engineering ; today the computing machine has become a necessity in our modern old ages and computing machines help really much in pupil ‘s surveies and for the working grownup and so on. First of wholly, computing machine games are one of the chief grounds why adolescents and immature kids even grownups likewise are attracted to the computing machine. With modern engineering available now in this century, one can play a computing machine game through the Internet with the populace from far-off states. In my sentiment, I think that computing machine games would impact our life as a college pupil or non depends on the clip allocated for playing and the types of computing machine games played by the peculiar pupil him/herself.AMain organic structureFirst of all, I would wish to explicate the ground of why playing computing machine games will impact our lives as a college pupil. Bas ically, negative dependence towards the computing machine games normally fall to the pupil who does n't cognize how to pull off their clip decently and holding spent most of their clip in playing computing machine games will do them be given to lose their involvement and concentrate in more of import things like their surveies. Most college pupil likes to play computing machine games till midnight and the consequence of playing till midnight can do them to hold deficiency of kiping clip and will diminish their watchfulness and concentration in during categories. A lessening in watchfulness and concentration or focal point at college will impact their academic public presentation. Nowadays game developers are sharply presenting new and more sophisticated games. These games are strategized to light hungriness for triumph or satisfaction in the participant of these computing machine games. Therefore, each triumph fuels another impulse for a new challenge, taking to the college pupil co ntinually spending clip playing computing machine games. Apart from that, there are some computing machine games which are classified as â€Å" violent † or â€Å" aggressive † . These games may hold inauspicious consequence on the computing machine game participants. A pupil may be excessively absorbed into the practical universe computing machine games until they have the inclination of losing control of themselves and go more aggressive, imitating the violent characters in the â€Å" violence-type † computing machine game. Besides that, passing excessively many hours in playing computing machine games and non traveling out with friends will do societal jobs in the life of a college pupil. Some societal ailments are the pupil that is addicted to playing computing machine games will go diffident and introvert. Playing computing machine games does non affect any of the physical activity and the most physical parts are use while playing is merely custodies and fingers. Therefore, playing computing machine games may do the indolence of playing athletics such as football, badminton, and tennis and so on. Sometimes, as college pupils, speedy high-calories bites or debris nutrient which is really unhealthy nutrient becomes the pick of diet/food, because it is instant, delightful and the computing machine gamer can eat while playing computing machine games. This will take to an unhealthy life style and besides fleshiness jobs. After a long treatment of the negativeness of playing computing machine games, I can non wholly disagree that playing computing machine games will impact our life as a college pupil. This is because it besides depends on the assorted types of the games that they play and on how they manage their clip on playing. And now I would wish to explicate the ground why I think playing computing machine games will non impact life as a college pupil. First of all computing machine games has ne'er fail to come out with as a beginning of amusement, loosen uping, let go ofing emphasis for college pupils after a long twenty-four hours of surveies. Some computing machine games might besides develop us to do speedy determination and it besides helps us to believe â€Å" outside the box † and to be more originative. Computer games does non merely promote amusement but accomplishments, for illustration strategic games, the participant must hold the strong sense, planning or thought in order to w in the game such as how to equilibrate the resource, keeping confederations or supporting the metropolis against being onslaught by the oppositions. This may be applicable in a college pupil ‘s ain live, whereby they can larn to equilibrate their clip resources, their surveies resources every bit good as program their perusal agenda good. Besides that, cooperation and strong teamwork are more prevailing in computing machine games than of all time, computing machine games require all the participants to pass on efficaciously with each other in the squad ; for illustration following waies and executing the undertakings expected to the squad to accomplish triumph, whereby much like group presentation in college and so on. Besides that, difference between clip spent on playing computing machine games versus the clip spent in watching telecasting is that watching telecasting is wholly a inactive experience because Television viewing audiences merely turn on and get down to get down whatever is presented on that show. On the other manus, we are more active while playing computing machine games and have to utilize analytical thought accomplishments on work outing jobs. So over clip, the differences between disbursement clip on playing computing machine games to exert our encephalon is much more meaningful than watching telecasting which is merely sitting down. Another ground which is, most of the clip we begin a game at the easiest degree and by degree to level it becomes harder and harder and with our changeless practicing and easy edifice accomplishments, we have the assurance in managing more and more hard challenges. Since we lose nil in failure with playing computing machine games, in that instance, we do non fear that much of doing error and we tend to take more hazards and explore more. Possibly, playing computing machine games is much safer than holding us addicted to drugs, intoxicant and street racing in the existent universe, all this act will do our life much more danger and shorter so.DecisionIn decision, I think that playing computing machine games will non impact our life as a college pupil every bit long as they know how to maintain path of the clip that is spent on playing computing machine games. This is because computing machine games played with wise clip allotment are ways to loosen up our heads after a long twenty-four hours of surveies. Besides, computing machine games can learn us how to pull off our resources sagely, and to advance teamwork every bit good as train us to be more confident in taking hazards. Always remember that passing excessively much clip on computing machine games will impact our life as a pupil and besides will impact our wellness.

The Neighbourhood Principle

Has The Neighbourhood Principle failed? â€Å"My neighbour asked me if he could use my lawnmower and I told him of course he could, so long as he didn’t take it out of my garden. †1 This is the concept which most people tend to associate the word ‘neighbour’ with. However, in the court room, the word makes a decisive shift away from this traditional meaning and endeavours to establish to whom a common law duty of care is owed. The law has expanded considerably by the onset of the concept of foreseeable plaintiffs which is almost 80 years in existence in the UK.It is evasive in determining â€Å"whether proximity should now be regarded as a discrete analytical concept around which arguments may be constructed, or merely as a slippery expression reflective of the fairness, justice and reasonableness of imposing a duty of care upon the defendant in the light of the nature of his relationship with the claimant. † 2 This essay sets out to establish whethe r the neighbour principle was successful or if it has fallen short and where, it will present court decisions, statutes and constitutional provisions pertinent to this area of law.In articulating what was meant by â€Å"the neighbour principle†, Lord Atkin famously stated the following proposition: â€Å"The rule that you must love your neighbour becomes in law you must not injure your neighbour; and lawyer’s question, ‘who is my neighbour? ’ receives a restricted reply. You must take reasonable care to avoid acts or omissions 1 2 Eric Morecombe (English comedian, 1926-84) Hartstone, J. , ‘Confusion, contradiction and chaos within the House of Lords post Caparo v. Dickman’, (2008) 16 Tort L Rev 8 which you can reasonably foresee would be liable to injure your neighbour?The answer seems to be – persons who are so closely and directly affected by my act that I ought reasonably to have them in contemplation as being so affected when I am directing my mind to the acts or omissions which are called in question. †3 His definition was to become the foundation stone of later cases involving negligence and was, in due course, accepted as â€Å"the first definitive test of when a duty of care was owed. †4 Atkin’s statement has given rise to much discussion. At first, some displayed uneasiness at the very wide and flexible terms in which it was propounded 56.It is important to remark that this neighbour principle formed part of the ratio decidendi of Atkin’s judgment but that it cannot be said that it is the ratio decidendi of his decision. â€Å"For although both Lord Thankerton and Lord Macmillan contemplated the addition of new duties to the law of negligence, neither of them attempted to formulate the principle or principles upon which this might be done. Nor is the generalising approach of the neighbour principle appropriate to the criminal law, where precision and certainty are all-importan t. †7 As a consequence of the Donaghue v.Stevenson [1932] case in the UK, the people were given a potential remedy to take against the providers of consumer products even where no privity contract had been in existence between the 3 4 Ibid at 580 Connolly, U. , Tort Law, (Second Audition, Thomson Reuters (Professional) Ireland Limited, Dublin, 2009) at 16 5 Smith v. Howden’s Ltd [1953] N. I. 137 per Lord MacDermott C. J. 6 London Graving Dock Co. Ltd. v. Horton [1951] A. C. 736 7 Heuston, R. F. V. , ‘Salmond on the Law of Torts’, 17th edition, (Sweet & Maxwell, London, 1977) at 198 complainant and the individual or company tortfeasors.If the proviso for ascertaining that a duty of care was met, then such individuals could bring negligence claims in any situation. The dictum was accepted into Irish law in Kirby v. Burke [1944]. 8 The decision in this case â€Å"stands on the boundaries of actionable negligence,†9 and does not contend nor purport to gi ve guidance on the obligations arising from already distinguished duties, or in fact, recognisable relationships – e. g. that of occupier and visitor. 10 Sometimes the particular duty can subsist contemporaneously with the Atkinian duty,11 but sometimes it displaces it. 2 Duties may be divided into those owed to someone else i. e. â€Å"if it was imposed for the benefit of that someone else;†13 and duties owed to no one in particular i. e. if it was not imposed for the benefit of a particular individual but was imposed for the benefit of the community as a whole or for the benefit of some section of the community. †14 In an ever conscious society, there was much need for the modernisation of the law with regard to the wider duties and especially the neighbourhood principle. The Anns v.Merton15 case brought about the ‘two-stage test’ in order to ascertain 8 9 Kirby v. Burke [1944] I. R. 207 Smith v. Howdens Ltd. [1953] N. I. 131, 137, per Lord MacDerm ott C. J. 10 Smith v. Scott [1973] Ch. 314 11 Commissioners for Railways v. McDermott [1967] A. C. 1054 12 Commissioners for Railways v. Quinlan [1964] A. C. 1054 13 Bagshaw, R. and McBride, N. , ‘Tort Law’, (Pearson Education Limited, Essex, 2001) at 3 14 Ibid at 3 15 Anns. v. Merton London Borough Council [1978] A. C. 728 the existence of a duty of care in negligence.Lord Wilberforce initiated the requirement of: I. II. â€Å"A sufficient relationship of proximity based upon foreseeability†16 And secondly, the deliverance of reasons as to why a duty of care should not exist. In 1990, concerns arose with regard to the duty of care. 17 â€Å"Lord Bridge and Oliver in Caparo sought to remove any temptation on the part of the practitioners to view proximity as a discrete legal concept capable of precise application to the resolution of legal disputes. Instead, encouragement was given to view proximity in descriptive terms rather than as a definitive concept. 18 Th is time a three-stage test was introduced to establish a duty of care I. II. III. Foreseeability of damage was required, A relationship characterised by neighbourhood19 And that it would be fair, just and reasonable to impose a duty which would benefit the other party. â€Å"The Caparo tripartite approach made no reference to the concept of policy. Instead, Lord Bridge spoke only in terms of a duty of care being imposed where the 16 17 18 Ibid at 741 Caparo Industries Plc v. Dickman [1990] 2 A. C. 605 Op cit 2 as per judgment of Lord Atkin ‘Caparo v.Dickman’ (2008) 16 Tort L Rev ‘Caparo v. Dickman’ (2008) 16 Tort L Rev 8Lawbook Co. at 13 8Lawbook Co. at 13 19 court considered that it would be fair, just and reasonable to do so. †20 It is also interesting to note that a two-part test is now in place in certain jurisdictions, e. g. New Zealand, for novel fact circumstances where the finding of a duty now has to be balanced against applicable policy mat ters. 21 The two-step test established in Donaghue22 and later developed in Anns23 was that accepted by the Irish courts until 2002 until the decision of Glencar Exploration Plc v.Mayo County Council [2002]. 24 This case marked the adaptation of a two-step test which gave precedence to the â€Å"incrementalist approach†25 that was being applied in the English courts at the time. Implications of the decision in this case made by the Supreme Court became blatant in the case of Fletcher v. Commissioners of Public Works. 26 â€Å"A plaintiff who suffered reasonably foreseeable psychiatric injury, which had resulted from the defendant’s negligence towards him as his employer, was denied the damages awarded to him by the Supreme Court on ‘policy’ grounds. 27 This new approach is much more sympathetic. Since 2005, proximity has once again come to the fore with regards to decisions made by the House, some of their Lordships have adopted it as a â€Å"central ana lytical tool for disposing of appeals. †28 Thus, the notion that this principle of 20 21 22 23 24 25 26 27 28 Ibid at 13 Scott Group Ltd. v. McFarlane [1978] 1 N. Z. L. R. 553 Op cit. 4 Op Cit 19 Glencar Exploration Plc v. Mayo County Council [2002] 1 I. R. 84 Class notes on Negligence authored by Connolly, U. , distributed by Hackett. C. Fletcher v.Commissioners of Public Works in Ireland [2003] 2 I. R. 465 Byrne & Binchy, Annual Review of Tort Law, (2003) at 526 Op cit 26 at 13 proximity could â€Å"have been elevated to the dignity of being a concept in its own right†29 originated. It is subsequently unclear now as to whether it should be regarded as â€Å"a discrete analytical concept around which arguments may be constructed, or merely as a slippery expression reflective of the fairness, justice and reasonableness of imposing a duty of care upon the defendant in the light of the nature of his relationship with the claimant. 30 To bring to a close, the term ‘ neighbour’ and proximity clearly have a much wider interpretation – physical proximity, causal proximity or indeed the denotation of a legal relationship. Furthermore, if this test is satisfied, it is then up to the court to decide whether any policy reasons (or otherwise) exist so as not to acknowledge a duty of care in that particular case. The elusiveness of how this dictum is interpreted may never be resolved. It is the application of policy to novel situations of what is fair, just and reasonable that has instigated the advancement of the neighbour principle.In other fields of law, the broader legal concepts of reasonableness and unconscionability are applied every day. The courts are in a state of uncertainty with regard to the dictum. It is evident that the law has had to expand considerably. So perhaps, in the future, the test of fair, just and reasonable as displayed in the Glencar31 case will be triumphant due to its conversion of the practical, everyday test for negligence into the legal test. Despite having its flaws, it still makes the law comprehensible to all. 29 30 31 Ibid at 13 Ibid at 13 Op cit 34

Mutual Mistake Essay

Abstract Mutual Mistake of fact is when both parties of a contract make an assumption of fact when contract is formed and signed. The mistake must significantly change what you have to do under the contract, almost to the point where it’s an entirely different agreement. Although, if you knew there was a strong chance or probability of mistake at the time the contract was signed, you may have assumed the risk of that mistake. You therefore cannot use the mutual mistake defense. Not all cases of Mutual Mistake are strong enough to void a contract. Contract Law: Mistake of Fact In the given case: Josh Hartly was interested in purchasing a new car and visits his local auto dealer. In the course of his negotiations, he tells the salesperson that he wants the car with a 3.2 liter V6 engine and not the one with a 3.9 liter engine because he has concerns regarding the fuel economy of the 3.9 liter engine. Josh then signs a contract agreeing to purchase the car with a 3.2 liter V6 engine. What neither Josh nor the salesperson knew was that the manufacturer had already stopped manufacturing both the 3.2 liter and the 3.9 liter engines, and was equipping the cars with a newly designed 3.5 liter engine. This is a mutual mistake of fact that makes the signed contract void due to the lack of knowledge by both parties that the manufacturer had stopped making the cars with either a 3.2 liter or a 3.9 liter V6 engine and now only makes a 3.5 liter V6 engine for there cars. Someone trying to avoid his or her obligation under a contract can raise a mutual mistake defense. The defense states that both parties to the contract relied on a mistaken assumption when entering the contract, which then makes the contract void. A mistaken assumption is a fact that both John Hartly and the auto salesman believed to be true at the time the contract was signed, in this case the fact in question was that John Hartly was to receive a car with a 3.2 liter V6 engine. However, due to the manufacturer discontinuing production of the 3.2 liter engine, this fact is no longer true. As a result, the salesman can no longer perform the contract as he originally intended. (LaMance, 2011) It is absolutely agreeable that in these types of situations that a contract be deemed void from a mutual mistake of fact. If, for example, someone was contacted to dig a whole in someone’s backyard but after the contract had been signed both parties had found out that under a thin layer of dirt was solid rock, a mutual mistake of fact could make the contract void since neither party knew of the rock under the surface. If a mutual mistake defense was not possible then the person contracted to dig the whole would have to dig the whole under any circumstance and run the risk of destroying their equipment and/or having to spend more money for equipment capable of doing the job. In the case of John Harlty neither party acted unethically. Though one could argue that the salesperson should of known that the manufacturer was to stop production on cars with either a 3.2 liter and 3.9 liter V6 engine and begin production on a new model with a 3.5 liter engine before trying to sell a discontinued car to a customer. This would make it a unilateral mistake of fact because the salesperson had a reason to know of the mistake and it was his fault that led to the mistake (Emanuel, 2011). But, on the other hand, buying a new car is a pretty big deal and the potential customer should have done their own research and found out that a certain model of car was to be changed in the coming weeks, months, years, or however long it was until the change. The Uniform Commercial Code or UCC is a model statute that has been adopted by every state in the United States in its entirety. The UCC is most often used to resolve contract disputes for the sale of goods (LaMance, 2013). The UCC only deals with merchants, which is defined as anyone with a special knowledge in a given commercial field. Therefore, a sale of goods between two private, non-merchant parties will not be subject to UCC requirements (Rivera, 2013). In terms of winners and losers, there are no winners. One could say that the winner would be the buyer because they won the defense of mutual mistake of fact but they are still with out what they were trying to buy in the first place. The loser, though, would be the seller because they have lost business with the possible customer and made no profit in the sale that is now void. References Emanuel, S. L. (2011). Mistake. In Wolters Kluwer MBE Bar Prep. Retrieved from https://www.inkling.com/read/wolters-kluwer-mbe-bar-prep/mbe-contracts/chapter-4-mistake LaMance, K. (2011, November 8). Revoking contracts: mutual mistake lawyers. Legal Match. Retrieved from http://www.legalmatch.com/law-library/article/revoking-contracts-mutual-mistake.html LaMance, K. (2013, August 28). Uniform commercial code lawyers. Legal Match. Retrieved from http://www.legalmatch.com/law-library/article/uniform-commercial-code-lawyers.html Rivera, J. (2013, November 12). When does the UCC not apply to sale of goods? Legal Match. Retrieved from http://www.legalmatch.com/law-library/article/when-does-the-ucc-not-apply-to-a-sale-of-goods.html

Assessment And Examination System Education Essay

Assessment And Examination System Education Essay Abstract This paper aims to compare and contrast the public examination system and the school assessment system in both countries. It also explores the different emphasis and the possible factors of higher mathematics performance of Chinese students as compared to Malaysian students. These possible factors might include: a) cultural and political factor; b) emphasis of the ‘Two Basics’ principle of mathematics education in China; c) the quality of mathematics teachers; d) higher level of teaching content; and e) societal and parental expectations. Keywords: Comparative study, assessment, examination, China, Malaysia Introduction Assessment and examinations are viewed as highly important in most Asian countries such as China and Malaysia. Often, public examination results are taken as important national measures of school accountability. Schools are ranked and classified according to their students’ performance in major public examinations. However, assessment is supposed to reflect the intended curriculum (Wong, 2002) and to show what is valued. Very often, assessment ‘defines in detail what is regarded as acceptable and what methods for solving problems are preferred’ (Kaye Stacey, 2002, p.11). Yet, too much emphasis on assessment and examination may constraint or distort the implemented curriculum. For instance, assessment that focuses on skills will encourage â€Å"the teachers to use the ‘explain and practice’ strategy and the students will resort to ‘practice and memorization'† (Wong, 2002, p.3). On the other hand, assessment that emphasizes on problem solving and proofing may push teachers to use teaching strategies that stress conceptual understanding. Therefore, the kind of assessment may determine the kind of mathematics teaching strategy and thus result in the kind of mathematics learning outcome of students. Why Do a Comparative Study Between Malaysia and China? Malaysia and China are both A sian countries. To some extent, both share a similar cultural background that emphasizes on mathematics education and examination. However, in international assessments, for example, The Third International Mathematics and Science Study-Repeat (1997-2001), Chinese students (from Hong Kong [ranked 3rd] and Taiwan [ranked 4th]) performed much better than Malaysian students [ranked 16th]. What are the possible factors? Are Chinese students more prepared for international assessment? Or are Chinese students more equipped with basic mathematical knowledge and skills? Are Chinese parents and society look more highly upon examination than their Malaysian counterparts? We hope that a comparative study on the two countries assessment and examination systems might provide us with some insight as well as act as a mirror to reflect on our own systems. In brief, this paper aims to discuss and compare the various levels of public examination system and the school assessment conducted in both coun tries. In addition, this paper also explores the possible factors of higher mathematics performance of Chinese students as compared to Malaysian students, such as a) cultural and political factor; b) emphasis of the â€Å"Two Basics† principle of mathematics education in China; c) the quality of mathematics teachers; d) higher level of teaching content; and e) societal and parental expectation. A Comparison of Public Examination System in Malaysia and China In Malaysia, the school system is divided into primary level (6 years), lower secondary level (3-4 years), upper secondary level (2 years) and Form Six or matriculation (2 years). There are four major public examinations conducted at each level. At primary level, there is the Primary School Assessment Test (UPSR); at lower secondary level, the Lower Secondary Assessment (PMR); at upper secondary, the Malaysian Certificate of Education Examination (SPM) and at Form Six, the Malaysian Higher Education Certificate Examination (STPM). Nevertheless, the most decisive examination is the SPM. Based on the SPM results, a student may choose to enter Form Six or matriculation; polytechnic or teacher training colleges, private colleges or universities, or to further his/her study in an overseas institution. However, lately the trend has changed to using the STPM results as an entrance yardstick to both local and overseas university. Anyhow, all the examination results are taken seriously by both schools and parents as a measure of school accountability and individual pride. It is a common phenomenon for the mass media to publicize widely the examination results league table with the names of schools and individual student’s outstanding performance.

Recognition of depression and aknowlegement of depression among Asisan Essay

Recognition of depression and aknowlegement of depression among Asisan American and Hispanic Americans - Essay Example Slant: Depression is a common and highly treatable disorder that affects over 17-20 million Americans annually. It is next to cardiovascular diseases in terms of mortality. Depression is also the leading reason for suicide cases in the United States. Depression however can almost always be successfully treated once identified. Unfortunately, misdiagnosis and under-treatment is common especially within the African American community. (www.Nami.org) One sentence description of your article: Healthcare providers as well as Americans need to understand and recognize signs and symptoms of depression so that it can be detected earlier for effective intervention and treatment. Myrna M. Weissman, PhD, and Mark Olfson, MD, MPH: Depression in US Hispanics: Diagnostic and Management Considerations in Family Practice: Journal of American Board of Family Practice, July-August 2005, vol. 18 no 4.

East Asian Women Essay Example | Topics and Well Written Essays - 750 words

East Asian Women - Essay Example Women in the rural areas spend the entire day taking care of the family. A married woman has a lot of duties and responsibilities towards her children and her husband, that she must fulfill in order to be respected both by the husband and the society. The woman is supposed to baby-sit the children, cook food for the family, clean the house and serve the in-laws. However, a growing population of the domestic women is searching for and indulging in such activities that can enable them to make some money. A vast majority of women are not given the permission to go out and work in the offices. In addition to that, women are themselves not educated enough to be able to work in the offices. Although they are very fine managers within the limitations of their responsibility in the home, yet they are not educated upon the vast body of knowledge about management and/or science whose knowledge is the fundamental prerequisite to enter the workforce. The reason they lack this knowledge is again men. Men don’t allow their daughters to go to school. However, the same is not true for sons. â€Å"Families are far less likely to educate girls than boys and far more likely to pull them out of school either to help out at home or from fear of violence† (Dasgupta, Roy, and Chattopadhyay 2006, 151). ... Since they are not allowed to move out of the home to do the work, a vast majority of the East Asian women start working remaining within their homes. While working, women make sure that they are dressed very modestly and as per the dictations of their religion and the norms, values and culture of their society. Women in the East Asia are expected to cover their full bodies as well as their heads. That is why, women in the East Asia cover their heads with dupattas and chadars as visible in the image shown. The dupattas and chadars also provide them with protection against the scorching heat of the sun. They join such occupations that only require skill and experience rather than education. Such occupations include but are not limited to weaving, sewing, making handicrafts, designing clothes, making jewelry, weaving carpets and doing the beadwork. One of the most fundamental reasons why such East Asian countries as Iran, India and Pakistan have a unique and rich culture is the fact th at the people, and particularly the women are very hard-working. While the men are out all day long to harvest in the fields or do the labor work, the women spend the time weaving clothes and making patterns that are the signature cultural attractions for the visitors and tourists. In fact, the richness of culture of the East Asian countries can fundamentally be attributed to the women. The image below depicts a Rajasthani woman that is making designs upon a clay pot. From the design, it can be inferred that the woman is quite skilled in her work and has years of experience of making these designs. This image speaks a thousand words about the lifestyle and culture of women in the East Asia. There are numerous cultural, religious and political factors that have made

Business to business marketing final exam questions Term Paper

Business to business marketing final exam questions - Term Paper Example (B) Business marketing is also known as business to business marketing. The characteristics of business marketing have been described below. Organizations in business marketing target fewer customers who are geographically concentrated and have limited accounting for the majority of the sales of the organizations. The organizations in business marketing adopt longer decision cycle as the organizations always try to maintain strong relationship with their potential business clients for a longer period of time. In this type of marketing, the business organizations strongly depend upon the personal selling process comparing to several mass media advertising or promotional strategy. The promotional cost in this business marketing process is quite lower comparing to the traditional consumer marketing process. The organizations in business marketing process used to focus on more rigid product standards for the potential business clients as it is important for the organizations to maintain an effective long term relationship with the business clients. ... at are used by the managers of a firm to monitor and control the execution of several activities by the employees within the organizations and the consequence of the execution. (B) Financial, internal business process, customer, and learning and growth are the four perspectives of application of the balance scorecard. It is always important for the organizations to identify several relevant high level financial measures in the business marketing strategy development6 model. Application of balance scorecard will help the organization to influence the shareholders of the organization and improve the financial stability. Customers or clients are the key growth drivers for an organization. It is highly important for the organization to develop effective relationship with business clients in order to enhance the developed business marketing strategy. Considering the perspective of internal business process can help the organizations to improve their business marketing strategies. It will help them to develop more unique business operation process and develop strong relationship with several external and internal stakeholders. Considering the perspective of learning and growth under the balance scorecard will help the organization to develop more unique business marketing strategies in near future to foster the growth rate. Several leading organizations used to review and monitor the executed strategy. It is true that the organizations need to develop effective internal business operation process in order to maintain the sustainability in business operation processes. Effective and valuable strategies will help the organizations to gain potential competitive advantages. On the other hand, monitoring the performance of developed strategies can help the organizations to

A Non-intrusive Three-way Catalyst Diagnostics Monitor Based on Assignment

A Non-intrusive Three-way Catalyst Diagnostics Monitor Based on Support Vector Machines - Assignment Example One such situation is the engineering production process. For example, the Ford Mustang GT uses the engineered sensor to determine catalyst output (Backey 3). The sensor and catalyst ensures motor vehicle exhaust fumes adhere to the government’s environmental standards (Backey 3). Furthermore, Dr. Backey explained the current monitoring process contributes to the control of polluting exhaust fume contents. Ford Company’s ODB monitor motor vehicle maintenance device enhances the monitoring and control of the exhaust contents. The easily developed new device implements a non-intrusive maintenance process (Backey 4), not interfering with the current control strategy. The easy development and the non-interference concept effectively contribute to better control and diagnostic procedures (Backey 4). Moreover, the Ford entity implements the clustering strategy. The company prefers the FCM cluster technology. Under the technology, the entity takes into account the FCM cluster strategy. Different cluster technologies are taken into consideration. One clustering strategy is the K-means statistical tool approach. The MATLAB statistical tool is another good alternative (Backey 11). The company strategy is a continuing research and development plan, continually developing data that will enhance the Ford Company’s motor vehicle operations. In addition, the Ford entity must implement the above bucket style diagnostic strategy. The strategy is a compulsory American government requirement. Failure to comply with the requirement, the company cannot sell its motor vehicles within the United States environment (Backey 5). The sensor must be tailored to fit the different motor vehicle models. Further, the current strategy incorporates physics principles (Backey 6). The physics equations contributed to the strategy’s success. The equations were combined